Stjx

brass nickel-plated cable tie with logo stamped
brass nickel-plated cable tie with logo stamped

the logotype takes free inspiration from the mythological river styx.
the font is a garamond regular, reinterpreted on lines in which the determinant and peculiar tract is the substitution of y in j, deliberately out of axis meaning unconventionality. liberally expressed in the motto: UNCONVENTIONAL LIMITED EDITION
credits: art direction 2008/2013 by corrado fileppo

catalogue cm 17x24 composed by 32 pages and cover.
catalogue cm 17x24 composed by 32 pages and cover.

inside: print 5+5 colors on 170gr. Fedrigoni Symbol Matt Plus Extra White paper
cover: print a 1 color on 300gr. Fedrigoni Symbol Matt Plus Extra White paper with logo embossed.
following precise guidelines given by the first corporate identity by corrado fileppo, the artwork of the first stjx catalogue is sober and minimal and emphasizes with an elegy of whites and contrasting empties, the unconventionality of the brand made in italy evidenced by close ups very rich and emotional

namecards printed in white a 1 color + logo embossed on conqueror paper 100% recycled cx22 white diamond gr.320.
namecards printed in white a 1 color + logo embossed on conqueror paper 100% recycled cx22 white diamond gr.320.

minimal graphic enhanced by the dry-stone print of the stjx pictogram distinguishing the corporate identity with elegance in limited edition. whitened papers with oxygen for eco-friendly refinement

in fiber cardboard hang -tag in silk-screen printing ad1 color, box in cotton-linen in silk-screen printing ad 1 color, box in wavy carton in silk- sc
in fiber cardboard hang -tag in silk-screen printing ad1 color, box in cotton-linen in silk-screen printing ad 1 color, box in wavy carton in silk- sc

the white on the stationary is replaced by recycled carton boxes that match a canvass hand-crafted in a blend of cotton and linen. the only mannerism are the silver embellishments for a strong remind to the unconventional exclusivity of stjx.
a distinctive packaging solution with holographic transcription of the product information.

arsalitartes

corporate/manifesto paper packaging on gr. 80 printed ad 1 colour tissue paper. cm. 70x100
corporate/manifesto paper packaging on gr. 80 printed ad 1 colour tissue paper. cm. 70x100

exhibition space set-up. cascina cuccagna, milano, fuorisalone 2012.
exhibition space set-up. cascina cuccagna, milano, fuorisalone 2012.

invitation card. handmade stamped and one colour printed natural carboard + printed images + recycled paper + string. handmade collecting
invitation card. handmade stamped and one colour printed natural carboard + printed images + recycled paper + string. handmade collecting

invitation cards. gr. 650 hand printed colour natural fiber cardboard + printed pictures + recycled tissue paper + handmade collecting.
invitation cards. gr. 650 hand printed colour natural fiber cardboard + printed pictures + recycled tissue paper + handmade collecting.

corporate materials sober and natural combined with a choice of an evocative name for a collection dedicated to the awakening of the senses, to the inner harmony and to a rediscovered responsible consumption, like a flower to the soul.
credits : collection concept by corrado fileppo – product design by michela cavagna e maria maffei – photocard by marina maffei – still life photo by allegra fileppo

product packaging. recycled iuta + gr. 650 natural fiber water silk-screen 1 colour printing hangtag + handmade collecting.
product packaging. recycled iuta + gr. 650 natural fiber water silk-screen 1 colour printing hangtag + handmade collecting.

utmost attention to details and using only natural and recycled materials for the packaging solutions too.
credits : corporate identity and brand philosophy by corrado fileppo

recycled fiber hang tag in in water silk-screen printing ad 1 color, handmade assembly.
recycled fiber hang tag in in water silk-screen printing ad 1 color, handmade assembly.

Fuga 192

corporate label weaved in hyperdefinition. black deep end + 5 colours 192 merino jersey issue no. 3 in 100% merino wool. 190gr. interlock.
corporate label weaved in hyperdefinition. black deep end + 5 colours 192 merino jersey issue no. 3 in 100% merino wool. 190gr. interlock.

FUGA is a concept brand, direct expression of a new contemporary sensibility, stylistic evolution of an urban culture with an eclectic mix, material research and eco sustainability absolutely designed and made in italy. the graphic of the logo is minimal and intentionally “modernist”. the supplement of “roadwear” in rainbow graphic helps a more precise identification of the cycling world in a communication mix between evolution of the urban concept and vintage mood.
credits : concept, brand philosophy & art direction by corrado fileppo

corporate mailer. matched with fedrigoni black black, silk-screen one colour printing cardboard + uv printing + inner flyer lithographic printing on f
corporate mailer. matched with fedrigoni black black, silk-screen one colour printing cardboard + uv printing + inner flyer lithographic printing on f

fuga is an emotional brand that is going to speak to an individual not to a consumer. he has to be understood, informed, excited and respected. at an earlier stage a different lifestyle needs to be communicated and, as follows, a product idea to him dedicated.
credits : concept, brand philosophy & art direction by corrado fileppo

192 urban rider jacket issue no.1 protective layers for a complete protection. 100% waterproof stretch wool flannel, membrane 10micron windproof trans
192 urban rider jacket issue no.1 protective layers for a complete protection. 100% waterproof stretch wool flannel, membrane 10micron windproof trans

the fuga clothes and accessories are created to feel comfortably both in the chaotic urban traffic and in the different contest of the daily life. fuga is on limited edition, timeless, manufacturing and excellence materials guaranteed made in italy.
credits: concept & product design by corrado fileppo

picture cards printed on adhesive digital four color printing paper layout entirely made directly online.
picture cards printed on adhesive digital four color printing paper layout entirely made directly online.

a sober communication not invasive created to be loyal to its interlocutor through experience, sharing and expectation ; a user that needs to feel part of a community as an active follower.
credits : concept, brand philosophy & art direction by corrado fileppo

website project and relative updates, back office handling and e-commerce.
website project and relative updates, back office handling and e-commerce.

Link to the site
credits, concept and art direction by corrado fileppo / photos by andrea tonella, mark sherratt

videoclip
videoclip

a video clip focused on eco-urban mobility on two wheels, as a growing trend inside the cities of the world. filmed in “realife”, screenplay photography committed to “chein de velours”.
Link to the video
credits : a song by terry poison feat. violet vision, production by framehaus, direction by chien de velours, photo direction by damiano andreotti

bottofila

digital mailer for the presentation of the 2014 s/s collection
digital mailer for the presentation of the 2014 s/s collection

framehaus is in charge of the communication of the partnership between bottofila and brompton, the key-brand of urban mobility on two wheels, dynamic eco mobility solution for the third millennium user.

namecard. 1 colour and uv printing on 300 gr symbol matt plus art paper.
namecard. 1 colour and uv printing on 300 gr symbol matt plus art paper.

restyling a corporate identity starting from namecards. vertical formats, performing paper using sober graphic vertical lines in combination with a higher quality. silk – screen painting with uv paint, elegant and low-profile in tune with new guidelines of a state of contemporaneity.

corporate folder. daily newspaper matched with silk-screen one colour printed cardboard folder
corporate folder. daily newspaper matched with silk-screen one colour printed cardboard folder

daily newspaper from all over the world recycled from the company’s trash matched with old, not used folders reference holders for ideabiella 2012. an absolutely eco-friendly project to emphasize the guidelines created for the launch of the autumn/winter collection.

website project and relative updates
website project and relative updates

a website in progress, clean, essential, dynamic in which new brand guidelines are synthetized.

external photographic shooting
external photographic shooting

an external photographic shooting committed to damiano andreotti expressing an iconography that is willing to be the synthesis of the brand guidelines.
credits : art direction by framehaus, photos by damiano andreotti, make up by jessica lacchia

video film of the photographic shooting
video film of the photographic shooting

a backstage video portrays the troupe that moves across the city, thanks to the bycicles supplied by bikemi. an elegy to the urban mobility.
link to video credits: art direction by framehaus, video direction by gigi piana, video editing by ewa gleisner, photos by damiano andreotti, make up by jessica iacchia, original music “organetto” by mettiu

corporate folder. maps for bicycle paths matched to silk-screen one colour printed cardboard folder
corporate folder. maps for bicycle paths matched to silk-screen one colour printed cardboard folder

the urban eco mobility at the communication core for the 2014 s/s collection. maps of milan bicycle paths matched with rejected folders from precedent editions, become the folder for the customers’ textile choices.

Pielleitalia

company slogan
company slogan

a collaboration started in 2003 and successfully completed in march 2013. from restyling of the coordinate image up to a complete graphic follow up of the bergamo based company presentation : world leader in the field of integrated communication and teamwear

t-shirt produced in biological cotton embroidered with “seangels” logo.
t-shirt produced in biological cotton embroidered with “seangels” logo.

framehaus offers a precise and creative technical back up for the creation of the wardrobe on demand. starting from the initial draft to the final packaging

website graphical project
website graphical project

a website where we can give evidence to the productive and commercial variety of pielleitalia characterized by the accuracy in the professional approach and by the eco-friendly awarness

commercial brand
commercial brand "soul merino wool"

commercial brand
commercial brand "teamyard"