Stjx brass nickel-plated cable tie with logo stamped the logotype takes free inspiration from the mythological river styx. the font is a garamond regular, reinterpreted on lines in which the determinant and peculiar tract is the substitution of y in j, deliberately out of axis meaning unconventionality. liberally expressed in the motto: UNCONVENTIONAL LIMITED EDITION credits: art direction 2008/2013 by corrado fileppo catalogue cm 17x24 composed by 32 pages and cover. inside: print 5+5 colors on 170gr. Fedrigoni Symbol Matt Plus Extra White paper cover: print a 1 color on 300gr. Fedrigoni Symbol Matt Plus Extra White paper with logo embossed. following precise guidelines given by the first corporate identity by corrado fileppo, the artwork of the first stjx catalogue is sober and minimal and emphasizes with an elegy of whites and contrasting empties, the unconventionality of the brand made in italy evidenced by close ups very rich and emotional namecards printed in white a 1 color + logo embossed on conqueror paper 100% recycled cx22 white diamond gr.320. minimal graphic enhanced by the dry-stone print of the stjx pictogram distinguishing the corporate identity with elegance in limited edition. whitened papers with oxygen for eco-friendly refinement in fiber cardboard hang -tag in silk-screen printing ad1 color, box in cotton-linen in silk-screen printing ad 1 color, box in wavy carton in silk- sc the white on the stationary is replaced by recycled carton boxes that match a canvass hand-crafted in a blend of cotton and linen. the only mannerism are the silver embellishments for a strong remind to the unconventional exclusivity of stjx. a distinctive packaging solution with holographic transcription of the product information.